Vizio March 15 announced the launch of the exclusive branded entertainment series “3 Pointers,” hosted by Casey Webb (“Man vs. Food”), and aimed at college basketball TV fans.
The four-part limited series will offer game day recipes, beverages and entertainment hacks designed to elevate the viewing experience. Produced in partnership with BetMGM, the series launches on March 17.
“[The series] captures important criteria as we evaluate what to put in front of our audiences: relevance, timeliness, and premium storytelling,” Steve DeMain, VP of branded content and sponsorships at Vizio, said in a statement.
The content was produced by food and lifestyle veterans Turn Card Content. “3 Pointers” is available on the Vizio home screen and on demand on WatchFree+.
“We collaborated with Vizio … with the goal of creating a premium entertainment experience that taps into the excitement of March basketball,” said Matt Prevost, CRO at BetMGM.
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