December 3, 2021
Vizio has added a slate of indie movies to its growing ad-supported VOD platform WatchFree+, available on branded SmartCast televisions.
In separate license deals with 1091 Pictures (formerly The Orchard) and Total Content Digital, Vizio gained access to myriad titles, including Cartel Land, Hunt for the Wilderpeople, The Hero and The Overnight, as well as gangster movie American Animals.
“Few companies in today’s media landscape have the kind of market penetration that Vizio commands, which is why [its] foray into AVOD makes so much strategic sense,” Sana Soni, director of sales at 1091 Pictures, said in a statement. “We’re proud to work with Vizio on their ad-supported on demand programming journey, ensuring audiences have direct and easy access to 1091’s premium content which is sure to connect with viewers of all kinds.”
TCD titles include Paranormal Files, Remarkable Places to Eat, Killer Mysteries, Honey I Bought the House, Xploration Awesome Planet, Unsealed Alien Files and Coolest Places on Earth.
“What a great opportunity for TCD and for viewers to watch our vast library,” said Kenneth Campo, managing partner at TCD.
Vizio in August revamped WatchFree+ include a new program guide, data-driven content recommendations and custom curated channels.
“WatchFree+ provides audiences with access to the channels and programming you expect with cable, but in a free streaming environment that makes it easy to personalize and customize the entertainment experience,” said Katherine Pond, VP of business development at Vizio. “With the growth and evolution of WatchFree+, we now offer hundreds of free channels where we manage and control the programming for consumers and the ad inventory for marketers — providing better experiences for all.”