June 19, 2018
Virgin Media was one of the first pay-TV operators to embrace Netflix when it inked a direct-access pact with the SVOD pioneer in 2013.
The British company, beginning in October, will enable its 3.7 million subscribers to add and pay for Netflix through their monthly bill.
Virgin TV already fully integrates Netflix into its content discovery channels such as “smart search,” which enables users to find and save Netflix programs and movies within the Virgin TV platform.
This expansion of Virgin’s partnership with Netflix follows more than 700 million hours of programming watched through the Netflix app by Virgin subs, with over 100 million hours watched so far in 2018.
“We were the first to embrace this open philosophy by embedding Netflix … and it’s clearly something that our customers absolutely love,” Jeff Dodds, managing director of consumer and mobile at Virgin Media, said in a statement.
Virgin TV customers with a V6 box, Netflix premium account and a compatible TV now have the option to watch Netflix programming in 4K Ultra-High Definition and High Dynamic Range (HDR) following a software update for the V6 box.
The V6 is half the size of the previous TiVo box with 10 times the power to run apps such as Netflix. More than 1.6 million Virgin subs have the V6 box. All current broadband, TV and phone bundles for new Virgin Media customers come with a V6 box included.