Virgin Media Adds Amazon Prime Video Direct Access

British pay-TV operator Virgin Media, beginning July 22, has added direct-access to Amazon Prime Video — six years after its landmark agreement with Netflix.

The deal affords Virgin’s 1.8 million TiVo-manufactured V6 set-top box subs access (with a separate subscription) to Amazon Originals, including “Good Omens,” “The Grand Tour,” “The Marvelous Mrs Maisel” and “Tom Clancy’s Jack Ryan,” in addition to movies and Premier League soccer matches.

“Giving our customers the telly they love in one place is at the heart of what we do” David Bouchier, chief digital entertainment officer at Virgin Media, said in a statement.

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Since Virgin Media became one of the first pay-TV operators to embrace — not shun — Netflix, more than 800 million hours of the SVOD behemoth’s programming has been streamed by subscribers.

Prime Video integration means Virgin Media subs can search, favorite and save Netflix programming on their home screen.

“Virgin TV brings the best programming together so our customers can enjoy top-class entertainment and sport when and how they want,” Bouchier said. “Alongside our leading ultrafast broadband, it’s the best way to watch the best TV.”

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