Virgin Bowing First 4K UHD TV Channel in the U.K.

Virgin Media is launching the first dedicated 4K ultra high-definition (UHD) entertainment channel in the United Kingdom, beginning Sept. 17.

The channel will be available for Virgin TV Full House and VIP subscribers with a V6 set-top box and 4K TV. Content includes series “Start Up” with Martin Freeman, “Masters of Sex,” starring Michael Sheen and “House of Cards”; “Shut Eye” with Isabella Rosselini and “The Art of More” with Dennis Quaid, in addition wildlife and nature documentaries set in Zambia and Vietnam, plus gigs from the Rolling Stones, Sting and Imagine Dragons.

Virgin Media has also broadcast an array of sporting events in 4K UHD, including the Champions League Final, the 2018 French Open, Wimbledon Championships, as well as a selection of matches from this year’s World Cup in Russia.

“With the launch of Virgin TV Ultra HD, we’re giving our customers the ultimate entertainment viewing experience with must-see shows in incredible, crystal-clear picture quality,” David Bouchier, chief digital entertainment officer, said in a statement.

The V6 set-top box is Virgin Media’s fastest and smallest streaming media device offering access to YouTube and Netflix in 4K. The V6 is free to new customers taking one of Virgin Media’s bundles (TV, broadband and telephone). Nearly two million Virgin TV customers have a V6 box in the UK.

The new channel continues Virgin Media’s ongoing investment in 4K UHD programming, following the launch of BT Sport 4K UHD on Virgin TV in August.

 

 

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