Viaplay Expands to 5.5 Million Subs Following Global Expansion

Viaplay Group (formerly NENT Group) July 21 announced that its branded Scandinavian subscription streaming service — Viaplay — has topped more than 5.5 million paying subscribers through June 30 following expansion in select foreign markets, including the U.S. The service added 766,000 subs in the second quarter.

Viaplay, which has long-term distribution deals with Sony Pictures, MGM, NBCUniversal and Paramount Global Content Distribution, among others, launch service in the U.S. on Dec. 15, 2021. It plans to be operational in 16 countries by 2023.

CEO Anders Jensen said the SVOD platform is on target to reach 7.3 million subs by the end of the year. That includes 2.5 million international subs.

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The accelerated 24% year-over-year growth in the Viaplay subscriber base in the Nordics was driven by B2B partnerships and the new agreement with Tele2 in Sweden. Viaplay expects the rate of subscriber and sales growth to accelerate in the second half of the year following acquisition of the Premier League soccer rights in Norway.

Viaplay added 307,000 international subs in tQ2. The platform expects to add the Premier League rights in the Netherlands, Poland and the Baltics next month, and then launch Viaplay in the U.K. The B2B partnerships includes a new agreement with Canal+ in Poland.

“The strong performance of Viaplay in the Nordics was complemented by further growth in the international operations,” Jensen said in a statement.

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