June 10, 2019
Viacom’s BET network reportedly is getting into the over-the-top video business with a little help from Tyler Perry.
The streaming service — dubbed BET+ — will be supported content-wise and financially by Perry, according to The Wall Street Journal, which cited people familiar with the situation.
No pricing has been announced.
Perry, who has a five-year production deal with Viacom, would also offer content from his branded Tyler Perry Studios, as well as from Viacom subsidiaries VH1, Comedy Central and MTV.
BET+ already has competition from AMC Network’s Urban Movie Channel, which launched in 2015 by BET founder Robert L. Johnson offering movies, TV shows and stand-up comedy to African American audiences.
After a slow start, Viacom has jumped head first into OTT video following the acquisition of ad-supported Pluto TV earlier this year. BET+ follows Noggin, the $2.99 pre-school-centric SVOD service launched in 1999.
The service follows in the footsteps of pending Disney+ and Apple TV+, among other services, and will be disclosed to viewers by Perry during the BET Awards on June 23.