ViacomCBS Working on a Branded SVOD Service

ViacomCBS has ad-supported service Pluto TV, preschool-based Noggin, and BET+ with Tyler Perry content, in addition to subscription streaming platforms CBS All Access and Showtime OTT. Now the media giant wants to launch a branded SVOD platform incorporating aspects of each service, in addition to Paramount Pictures movies.

Viacom, which officially completed its merger with CBS on Dec. 31, 2019, will reveal further details about the service on the company’s Feb. 20 fiscal call, according to CNBC, which first reported the story.

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The move comes as All Access and Showtime OTT have a combined 10 million paying subscribers — a relatively modest tally considering each has been existence almost five years longer than Disney+, which has more than 28 million in less than two months of existence.

The service has been at the forefront for chief digital officer Marc Debevoise, Pluto CEO Tom Ryan, and Ray Hopkins, president of U.S. Networks Distribution — all working together with Bob Bakish on the concept.

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