November 4, 2021
ViacomCBS Nov. 4 announced that its portfolio of subscription streaming video services ended the third quarter (Sept. 30) with 46.7 million global subscribers — up 67% from 27.9 million subs in the previous-year period. The media giant’s subscription streaming services are led by Paramount+, Showtime OTT and Noggin, among others.
The media giant announced a promotional campaign with T-Mobile, affording its smart phone subs (including Sprint) access to 12 months of free Paramount+ access. The promotion, which begins Nov. 9, applies to new and existing subscribers.
Separately, ad-supported VOD/FAST platform Pluto TV ended the quarter with 54.4 million monthly average users, which was up 52% from 35.8 million MAUs in the previous period.
“We added 4.3 million global streaming subscribers … driven by the scaling of the diverse content offering on Paramount+,” CEO Bob Bakish said in a statement, adding that Pluto TV would be a $1 billion revenue asset in 2021.
Paramount+ viewership increases have been driven in part by a content offerings that theatrical releases A Quiet Place Part II and Paw Patrol: The Movie, in addition to the Return of the NFL, and the new CBS fall primetime season.
“Looking forward, we’re thrilled about the fresh array of content coming to Paramount+ in the next few months and can’t wait to share it with our global audience,” Bakish said. “Our strategy is clearly working and we’ll continue to use the power of global content, distribution and market expansion to drive scale.”