ViacomCBS Promotes Bruce Gillmer to President of Music

ViacomCBS June 11 named Bruce Gillmer president of music, music talent, programming and events at ViacomCBS Media Networks, effective immediately.

Reporting to CEO Bob Bakish, Gillmer will be tasked guiding the media company’s strategy to align and optimize all music-driven initiatives across ViacomCBS.

“Music is a thread uniting many of our brands, and I’m confident he will maximize the full power of our combined company’s portfolio to bring ViacomCBS’s global music events and programming to new heights,” Bakish said in a statement.

Bruce Gillmer

Gillmer will form and chair a new cross-company initiative to coordinate ViacomCBS’s music programming, talent and events strategy. He will also lead the strategy for and development of music content on ViacomCBS’s expanded streaming offering.

Additionally, Gillmer will continue to oversee music talent, development and programming of music content, series and specials, and tentpole events for ViacomCBS’s Entertainment & Youth Brands, which include MTV, Comedy Central, CMT, Logo, VH1, Pop TV, Paramount Network and Smithsonian Channel, and ViacomCBS Networks International (VCNI).

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This includes the creation and execution of worldwide music events, including the MTV VMAs, MTV EMAs and, now, the MTV Movie & TV Awards. Internationally, he will expand his remit to manage priority events across the brand portfolio.

The music and events, celebrity talent and creative music teams across ViacomCBS entertainment and youth brands will report into Gillmer along with the MTV International music and talent teams.

Gillmer most recently served as head of global music and EV of music and talent, programming and events for Viacom International Media Networks. He and his team created and produced numerous music series, specials and initiatives, most recently MTV Fresh Out Live!; the reimagined, local versions of YO! MTV Raps in countries around the world; MTV documentary series “The Ride”; “MTV Push”, a global initiative to spotlight new music talent; and many others.

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Gillmer has engineered many culturally defining moments in music, including the U2 and Jay-Z collaboration at the Brandenburg Gate for the 2009 MTV EMAs, and performances by artists ranging from Lady Gaga to Andrea Bocelli. He has executive produced some of the world’s largest music events, including several MTV VMAs and 13 MTV EMAs.

Prior to his international and global roles, Gillmer was SVP of music and talent relations for VH1 in the U.S., where he was involved in the co-development and production of VH1 DIVAS LIVE; VH1 Hip Hop Honors; VH1 Fashion Awards; Behind the Music; and a variety of other shows, series and events. He began his career in the MTV Music and talent department in 1987, working on iconic series and specials including Headbangers Ball, MTV Spring Break, YO! MTV Raps and more.

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