February 24, 2021
The pending Paramount+ subscription streaming service will offer access to some Paramount Pictures theatrical releases as early as 30 to 45 days after their box office debut. The SVOD service launches March 4 with a $9.99 ad-free plan, followed in June by a $4.99 monthly ad-supported option.
The higher-priced ad-free plan offers more exclusive content.
The shortened theatrical window, which underscores ongoing industry changes while remaining loyal to the traditional exhibition market, was announced Feb. 24 in a special investor presentation by ViacomCBS CEO Bob Bakish.
Paramount titles on tap in 2021 include Top Gun: Maverick with Tom Cruise; A Quiet Place II; The SpongeBob Movie: Sponge on the Run (available on the streaming service at launch as well as PVOD rental March 4); Coming 2 America (sold to Amazon Prime Video); Mission: Impossible 7; The Saint; Clifford the Big Red Dog; sci-fi movies including The Tomorrow War and Infinite; and Snake Eyes: G.I. Joe Origins, among others.
Third-party studio movies, including MGM Studios, will also be available on Paramount+ 90 days after their box office debut.
Films that are released from theatrical to Paramount+ also will be available, simultaneously, through traditional home entertainment channels, including disc and transactional video.
Some marquee titles, including Top Gun: Maverick and Clifford the Big Red Dog, will follow traditional release patterns, from theatrical to transactional home entertainment (disc and digital).
Original films that are being produced specifically for Paramount+ also will be released later through transactional home entertainment channels.
“As we always have, we believe in the power of theatrical releases and we have faith that after things get back to normal audiences will enthusiastically return to theaters,” Jim Gianopulos, CEO of Paramount Pictures, said on the webcast. “At the same time, consumers have increasingly embraced streaming as another way to enjoy films. Our strategy accounts for both.”
Separately, Paramount+ in early 2022 will be the exclusive home to Halo, a feature-length movie based on the venerable video game franchise. In addition, the studio and MGM-owned Epix announced an expansion of an existing distribution agreement whereby select MGM titles will be available first on the premium channel before made available to Paramount+. Titles include House of Gucci, Creed III and the delayed latest James Bond movie No Time to Die.