March 5, 2020
ViacomCBS’ international networks division March 5 announced the appointment of Kelly Day to chief operating officer, reporting to David Lynn, CEO of ViacomCBS Networks International.
Formerly president of Viacom Digital Studios, Day is credited with upgrading the media giant’s digital content and distribution. Under her leadership, VDS created and distributed thousands of hours of premium digital content across Viacom’s global entertainment brands including MTV, Nickelodeon and Comedy Central.
Viacom in 2019 generated nearly 30 billion video views and 49 billion minutes watched, up 32% and 75%, respectively, from 2018.
Day spearheaded the acquisitions of both Awesomeness TV and VidCon, an annual festival and conference for online video expanded to Singapore, Abu Dhabi, Mexico and London.
“Kelly has an outstanding track record in building digital businesses and her expertise will be crucial in driving forward our transition to becoming a more digitally led operation,” Lynn said in a statement.
As COO, Day will primarily be tasked with working with key stakeholders on accelerating the digital transformation of VCNI’s business following the ViacomCBS merger, strengthening the company’s digital and streaming operations.
She will have direct responsibility for some lines of business, including Viacom Digital Studios International (VDSi) and the company’s Location-Based Experiences and Events, as well as oversight of many of VCNI’s strategic service functions such as finance and business intelligence, legal affairs, strategy and operations.
As a result of Kay’s appointment, Melody Tan, who has served as COO of VCNI since 2017, will be leaving the company.
“I am extremely grateful to Melody for her many contributions to our ongoing success,” Lynn said. “She has been a key architect of our transformation and a fierce advocate for our brands, our content, and our people throughout her 16-year tenure at ViacomCBS.”