ViacomCBS Launching Paramount+ Streaming Video Service March 4

ViacomCBS Jan. 19 announced that streaming video service Paramount+, a rebranding of CBS All Access, will launch in the United States March 4.

The platform will also bow internationally with initial debuts in Latin America on March 4; the Nordics on March 25; and Australia in mid-2021. The CBS All Access service in Canada will be rebranded to Paramount+ on March 4, and an expanded offering will be available later in the year.

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Additionally, the company will host an investor event and issue fourth-quarter and full-year financial results for the period ending Dec. 31, 2020, on Feb. 24. The presentation will deliver a comprehensive overview of the company’s streaming strategy, including Paramount+, Pluto TV, and Showtime OTT.


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