ViacomCBS Launching Nickelodeon-Branded Kids SmartWatch

ViacomCBS Networks International (VCNI), a division of ViacomCBS, June 29 unveiled the first-ever connected smart “NickWatch” by Nickelodeon at the Mobile World Congress in Barcelona.

This new family-centric wearable device, manufactured by Israeli technology startup Watchinu, offers entertainment and communication safety features. Pricing, retail and distribution partners, as well as market availability, will be announced at a later date by VCNI. The device will be available for purchase in 2022.

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“This strategic product launch will leverage our IP and content to further strengthen our position … with diverse consumer touchpoints creating a new immersive experience,” Raffaele Annecchino, CEO of ViacomCBS Networks International, said in a statement.

The NickWatch aims to provide a direct line of communication to family and friends, promote physical activity, independence and help kids explore their world. Each device comes with the smart watch body, two watch bands (one Nickelodeon band and one more adult, premium band) and a character-led charging base.

The product aims to promote a healthy lifestyle for kids by promoting physical and social play activities. Kids can play alone or with friends who have a NickWatch to set off on the same quest together.

Entertainment based on Nickelodeon IP will include photo filters, motion sound effects and musical instruments that play out according to hand movements. Regular content updates with new games, new stickers, and new sound effects will be added on an ongoing basis.

The platform will allow two primary modes of communication: text and voice. The parent or caregiver can text the child from their phone, and kids can respond with pre-written responses, voice-to-text, emojis, or photos. The child can also call their parents/contacts within their directory, and they can receive incoming calls from pre-selected contacts. Caregivers can create group threads and can also send sticker messages, timers, reminders, photos, voice messages, and create polls.

Kids and parents can stay connected via a map feature that will allow the latter to see the current location of everyone in the family via GPS, Wi-Fi and cellular towers, by downloading the app on their device.

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