ViacomCBS Expanding All Access SVOD Platform to Include Other Brands

ViacomCBS’s flagship subscription streaming service is moving beyond the CBS brand to include other properties within the media giant’s portfolio.

Speaking on the Feb. 20 fiscal call, CEO Bob Bakish said the All Access expansion would include incorporating content from Nickelodeon, Comedy Central, MTV, BET and Smithsonian, in addition to movies from the Paramount library.

The company also acquired a 49% stake in Miramax for $375 million, giving ViacomCBS digital properties access to long-term distribution rights to a catalog of more than 700 titles.

“We will do this at scale to the tune of approximately 30,000 TV episodes and up to 1,000 movies,” Bakish said.

The changes come as ViacomCBS domestic streaming and digital video revenue in 2019, which included subscription revenue and digital video advertising, increased 60% to $1.6 billion across Pluto TV, All Access and Showtime OTT.

The company expects domestic streaming and digital video revenue to increase 35% to 40% in 2020 based on SVOD subs reaching 16 million and domestic Pluto monthly average users topping 30 million by the end of the year.

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All Access is available in Canada and Australia, while ViacomCBS Networks International operates a Paramount+ service streaming in parts of Europe and Latin America offering both movies and TV shows.

Bakish said the All Access revamp would occur over the coming months to better “expand the value” of entertainment, news and sports content through on-demand and “live experiences” for subscribers around the world.

Launched in 2014, All Access, which is priced at $5.99 per month with ads ($9.99 without), is different from Netflix, Amazon Prime Video and Hulu by also offering live sports, including NFL football and more than 200 local CBS affiliate stations.

“We have designed this offering to be compatible with the evolving [over-the-top video] distribution landscape,” Bakish said. “We see it as a value creating opportunity to further broaden our partnerships with traditional distributors, akin to our recent Comcast relationship expansion to All Access.”

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