June 23, 2021
ViacomCBS June 23 announced a revamped content management team for its global streaming services, spearheaded by Paramount+.
The media giant named Tanya Giles chief programming officer, streaming, to help chart content strategy for Paramount+ and Pluto TV globally. Giles, who is currently GM of MTV Entertainment Group, will oversee and execute a holistic programming strategy for the global content offering across both Paramount+ and Pluto TV, maximizing mix, prioritization, timing and impact of ViacomCBS resources, franchises and brands to drive sustained audience acquisition and engagement.
She reports to Tom Ryan, founder of Pluto TV and CEO of ViacomCBS Streaming.
“Tanya is a stellar media executive who brings a deep familiarity with our brands and audiences, as well as an unmatched talent for harnessing data to make high-impact programming decisions,” Ryan said in a statement.
“The strong launch and early months of Paramount+ have demonstrated the power and potential of our platform, as well as audiences’ appetite for a broad and diverse array of content, all in one place,” ViacomCBS CEO Bob Bakish said in a statement. “The moves we are making today will accelerate that mission by putting ViacomCBS’s most powerful assets — world-class content, brands, global infrastructure and expertise behind our platforms as we pursue the global opportunity in streaming.”
Indeed, in addition to Giles’ promotion, ViacomCBS is tasking the existing executives with new global responsibilities for creating a mix of content — from originals to extensions of key franchises — that help differentiate Paramount+ from the competition.
George Cheeks, CEO of CBS, will also serve as chief content officer of news and sports for Paramount+, extending content from CBS News and CBS Sports to the streaming service.
Jim Gianopulos, CEO of Paramount Pictures, will also serve as chief content officer for movies at Paramount+, bringing to bear the depth and breadth of filmmaking expertise at Paramount Pictures.
Bruce Gillmer, president of music, music talent, programming and events, will also serve as chief content officer of music for Paramount+, responsible for leveraging ViacomCBS’s global scale, industry relationships and library of IP for Paramount+.
Chris McCarthy, president of MTV Entertainment Group, will also serve as CCO of unscripted entertainment and adult animation for Paramount+, tasked with unlocking and expanding ViacomCBS’s catalog of global unscripted franchises and formats, as well as expanding marquee Adult Animation IP for Paramount+.
David Nevins, chairman/CEO Showtime Networks, will also serve as CCO of scripted originals at Paramount+, responsible for building on Paramount+’s track record of scripted originals, including both dramas and comedies.
Nicole Clemens will broaden her responsibilities as president of Paramount Television Studios (PTVS), to include president of Paramount+ original scripted series. Building on her current role overseeing PTVS, where she continues to report to Gianopulos, she now will lead original scripted content for Paramount+, reporting to Nevins.
Brian Robbins, president of kids and family entertainment, will also serve as CCO, responsible for growing the global portfolio of the full range of live-action and animated kids & family programming — both episodic and film — on Paramount+, building on what is among the most popular content on the service.
As part of the realignment, Kelly Day, president of streaming and COO of ViacomCBS Networks International (VCNI), will work closely with Giles and ViacomCBS’s content leaders to ensure the company is executing against its global streaming strategy. She will be responsible for maximizing the global content slate, bringing ViacomCBS’s international content portfolio to Paramount+ services around the world, and continuing the rollout of Paramount+ in international markets. Day will continue to report to Tom Ryan and Raffaele Annecchino, president and CEO of VCNI.
Scott Mills will continue to oversee BET+ in his capacity as president of BET, reporting to Nevins.
“Our content leaders know their genres better than anyone and have been integral to building a strong slate for Paramount+ and growing its audience,” Ryan said.