November 18, 2021
Paramount Pictures’ live-action movie Clifford the Big Red Dog was No. 2 at last weekend’s domestic box office with $24 million in global ticket sales. The first theatrical release based on the popular children’s book series is simultaneously streaming on Paramount+, and quickly became the most-streamed original movie on the platform, according to corporate parent ViacomCBS.
The media giant said the movie (along with a marketing campaign with T-Mobile) helped generate 1 million Paramount+ sign-ups in the past week. Global SVOD subscribers topped 47 million in the most-recent fiscal period when including Showtime OTT and Noggin, among other platforms.
“Clifford the Big Red Dog has wagged his way into the hearts and watchlists of Paramount+ subscribers,” Tanya Giles, chief programming officer of ViacomCBS Streaming, said in a statement. “The film’s incredible performance on Paramount+ speaks to the power of entertainment for families to enjoy together, and we look forward to continuing to bring our subscribers more exclusive family-friendly offerings.”
Although ViacomCBS isn’t releasing actual viewership numbers, “Clifford” has apparently bested previous original movies streaming on Paramount+ and released theatrically at the same time, including Paw Patrol: The Movie, Infinite and Paranormal Activity: Next of Kin.