July 15, 2021
ViacomCBS and Charter Communications July 15 announced a comprehensive multiyear distribution agreement for the continued carriage of ViacomCBS’s leading portfolio of broadcast, entertainment, news and sports networks, in addition to licensing ViacomCBS’s suite of streaming services, including Paramount+, Pluto TV, BET+ and Noggin, for future distribution to Spectrum customers.
“We are pleased to have reached a new deal to deliver ViacomCBS’s expansive portfolio of popular brands and premium programming for Spectrum audiences to enjoy, plus greater choice in how they consume our content,” Ray Hopkins, president of U.S. Networks Distribution for ViacomCBS, said in a statement. “Charter is a valued partner, and we look forward to deepening our long-standing relationship.”
Added Tom Montemagno, EVP of programming acquisition for Charter, said, “These comprehensive agreements with ViacomCBS recognize the fast-changing pace of the subscription video business and provide us the flexibilities to adapt for the benefit of our customers while also furthering our strategic interests in the advanced advertising realm and aggregated video store concept with the addition of the streaming apps.”
ViacomCBS and Charter also will expand their existing collaboration around addressable media and advanced advertising. Others terms of the agreements were not disclosed.