ViacomCBS: ‘1883’ Most-Streamed Original Series on Paramount+

ViacomCBS: ‘1883’ Most-Streamed Original Series on Paramount+

“Yellowstone” writer and director Taylor Sheridan has a new hit with “1883,” a “Yellowstone” prequel filled with gunfights and drama that debuted Dec. 19 on Paramount+ and the Paramount Network.

Without disclosing actual data, parent ViacomCBS said “1883,” which stars Sam Elliott, Faith Hill, Tim McGraw, Billy Bob Thornton and Isabel May, among others, was the most-watched original program on Paramount+.

In a marketing effort to drive Paramount+ viewership, the show’s initial two episodes were made available on the Paramount Network, with nearly 5 million people watching it.

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“The results of ‘1883’s’ debut are truly phenomenal,” Tanya Giles, chief programming officer, ViacomCBS Streaming, said in a statement. “The day-one streaming numbers coupled with the results of the linear sampling effort, and social response from our audience show the tremendous promise for this series.”

Paramount+/Paramount Network previously debuted Sharidan’s “Mayor of Kingstown” on Nov. 14.

“The success of ‘1883’ is another proof-point of our unique model to leverage our linear platforms and franchise our biggest hits to supercharge Paramount+and it delivered big and shattered all records,” said Chris McCarthy, CEO of ViacomCBS Media Networks. “Given the tremendous viewership on Paramount Network, I’m confident our strategy of sampling on the Paramount Network will drive awareness and viewers to Paramount+.”

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