June 11, 2019
Viacom is set bow its first interactive eSports gaming platform based on its Nickelodeon kids franchise through Viacom Africa.
The African division of the parent to Paramount Pictures, MTV and Comedy Central, among others, is said to be working with Australia-based Emerge Gaming for the “NickX’ platform, which will be based on the latter’s ArcadeX technology.
NickX would afford Nickelodeon’s target market access to an esports tournament platform featuring branded games and content.
The global eSports market is projected to reach 453.8 million players in 2019, up 15% from 2018, according to research firm NewZoo. This user base will consist of 201.2 million eSports enthusiasts (up 16.3%) and 252.6 million occasional players (up 14%).
The NickX platform will be accessible for free through the Nick app, Android and iOS devices. Viacom and Emerge would split revenue from premium subscriptions, in-app subscriptions and advertising. The platform is slated for launch in July.
“Viacom represents the absolute best in terms of … leading global brands with [worldwide] reach and represents the first [major] brand to partner with Emerge Gaming,” Bert Mondello, chairman of Emerge Gaming, said in a statement. “The strategy is to provide kids with educational content through ‘NickX’ while [also] creating an engaging gaming environment.”