Erik Gruenwedel
April 5, 2019
Viacom International Media Networks has expanded the “Paramount Play” branded subscription streaming video service into Poland through pay-TV operator Orange Poland and telecom operator Cyfrowy Polsat – the latter with about 3.5 million subscribers.
Play operates in Scandinavia and other Eastern European countries.
The Play service, which features Paramount Pictures catalog movies and TV shows, including original production, “Yellowstone,” starring Kevin Costner, in addition to MTV, Comedy Central and local content “Warsaw Shore,” “Ex on the Beach Poland,” “Drunk History Poland” and “Comedy Club,” among others.
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“We are delighted that these partnerships with leading distributors Polsat and Orange enables us to significantly scale our roll out of Paramount Play in our largest [central east Europe] market,” Elena Balmont, SVP, interim GM, VIMN Central Eastern Europe and Israel, said ion a statement. “This SVOD proposition brings our collaboration with partners to the next level, while diversifying our footprint with consumers. We look forward to further rollouts.”
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