March 27, 2019
With the BBC and ITV looking to expand subscription streaming service BritBox from the United States to the United Kingdom, Viacom reportedly wants in on the action.
Launched in 2017 in the United States, BritBox features more than 2,000 hours of British-themed original TV series and movies for $7 monthly fee.
Speaking at the Connected TV World Summit 2019 in London, Dan Fahy, VP, commercial and content distribution, Viacom International Media Networks, said the worldwide distribution arm of Viacom was keen on participating the BritBox rollout through its Channel 5 subsidiary.
Channel 5 is a British linear broadcast network launched in 1997 by VIMN featuring original and third-party content.
“We’re talking to ITV about it,” Fahy told a panel as reported by Advanced-Television.com. “I know there are different views about the need for it, but fundamentally, in the U.K. there’s a huge appetite for British programming … and Channel 5 produces a lot of this great programming.”
Indeed, with Netflix and Amazon Prime Video producing and streaming prodigious quantities of British-centric programming, the globl appetite for the content – notably Prime Video’s “Tin Star,” starring Tim Roth, is not abating.
In the U.S., AMC Network’s Acorn TV has been streaming British-themed content since 2011. The platform surpassed 800,000 subscribers last summer when combined with AMC’s Urban Movie Channel.
“There is a segment for some of the great British programming to come together in a frictionless, on-demand environment,” Fahy said.