February 5, 2018
Media giant Viacom Feb. 5 announced a subscription streaming agreement with Spanish telecom Telefónica for Latin America.
The global deal represents a first for Viacom with a mobile carrier to carry all its international TV channels, as well as mobile streaming apps and VOD content.
Under the terms of the deal, video streams from Viacom subsidiaries MTV, Nickelodeon, Nick Jr., Comedy Central and Paramount will be available in the second half of the year on Movistar Play.
In addition, Viacom apps MTV Play, Nickelodeon Play, Comedy Central Play and Noggin will be available, with a range of content from the company’s brands that will be accessible on-demand.
The over-the-top agreement supplements an existing carriage deal for Viacom’s linear channels and VOD content already available on Telefónica’s pay TV services throughout the region.
“Mobile streaming is growing in popularity across Latin America – to stay in touch with our young audiences we need our brands and content to be everywhere they are,” Rita Herring, SVP, content distribution, Viacom’s Americas division, said in a statement.