September 24, 2019
Viacom has expanded access to its ad-supported streaming video service, Pluto TV, on Android devices in Germany, Austria, Switzerland and the United Kingdom.
Pluto TV will be available via its app on Google Play and connected televisions.
Acquired earlier this year for $340 million, Pluto TV represents Viacom’s most-ambitious attempt to expand brand awareness and exposure in the over-the-top video ecosystem worldwide.
Viacom brands include Paramount Pictures, BET, MTV, Comedy Central and Nickelodeon.
With Netflix and Amazon Prime Video dominating the SVOD market, Viacom contends free ad-supported streaming video represents a competitive alternative.
Pluto TV users in Germany, Austria and Switzerland have access to more than 30 thematically-curated channels, including Pluto TV Movies, KultKrimi and recently-launched Comedy Central Pluto TV and Comedy Central — Made in Germany.
Pluto TV in the U.K. features more than 60 channels, including Pluto TV Movies, Pluto TV Indies, Pluto TV Inside and Pluto TV Crime.
Pluto TV launched earlier this month on Apple TV and iOS, and is now available on all major mobile devices and TVs.
Olivier Jollet, managing director Europe, Pluto TV, said that as today’s media consumption diversifies, premium video content isn’t limited to the TV.
“With the launch on Android tablets and mobile devices, Pluto TV is available right in our users’ pocket … on the couch, on their daily commute or at their holiday destination.”