Viacom, CBS Close Corporate Re-Merger

ViacomCBS Dec. 4 formally announced the completion of the merger between CBS Corp. and former corporate parent Viacom — the latter also owning Paramount Pictures, MTV, BET, Nickelodeon, Pluto TV and Comedy Central.

On Jan. 1, 2006, Viacom spun off subsidiary CBS into a freestanding television company led by CEO Les Moonves, who was forced out in 2018 following allegations by several women of inappropriate workplace behavior.

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“This is a historic moment that brings together two iconic companies to form one of the world’s most important content producers and providers,” CEO Bob Bakish said in a statement. “Through the combination of CBS’s and Viacom’s complementary assets, capabilities and talented teams, ViacomCBS will create and deliver premium content for its own platforms and for others, while providing innovative solutions for advertisers and distributors globally.”

Building on a collection of franchises and partnerships, ViacomCBS will be home to more than 140,000 premium TV episodes and 3,600 film titles, with global production capabilities and more than $13 billion in annual content investment.

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The company will account for 22% of TV viewership in the U.S. and hold the highest share of broadcast and cable viewing across key audience demographics, with strength in all categories, including News, Sports, General Entertainment, Pop Culture, Comedy, Music and Kids.

Through the strength and scale of these assets, ViacomCBS claims it will be well-equipped to maximize the value of its content for its own platforms and for others, as it meets the growing global demand for third-party premium content. The company’s content scale will support a robust streaming strategy, including ViacomCBS’s own suite of advertising and subscription-based offerings.

In addition, the company’s broad reach, extensive intellectual property portfolio and expertise in advanced marketing solutions will enable it to strengthen its partnerships with distributors and advertisers globally.

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