May 6, 2020
Music video platform Vevo has added its catalog of music videos to AVOD service Xumo.
Xumo’s ad-supported service is available in 45 million U.S. households via smart TVs, mobile, Web and streaming boxes. It offers 190-plus linear and on-demand channels.
“We are very excited to partner with Xumo as we continue to expand our linear-programmed lean-back music television experiences to our audience,” Rob Christensen, VP of sales strategy and partnerships for Vevo, said in a statement. “Tapping into Xumo’s impressive growth and significant distribution scale is a big step towards helping Vevo achieve its goal of bringing music videos back into the living room.”
“The new Vevo channel on Xumo is a welcomed addition to our service with its incredible range of premium music-related content,” Stefan Van Engen, Xumo SVP of content partnerships and programming, said in a statement. “Vevo’s curated programming will appeal to the largest possible cross section of our viewers who turn to XUMO on a daily basis for the best content available. They will be delighted to discover Vevo.”