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Vevo Music Video Catalog Added to AVOD Service Xumo

Vevo Music Video Catalog Added to AVOD Service Xumo

Music video platform Vevo has added its catalog of music videos to AVOD service Xumo.

Xumo’s ad-supported service is available in 45 million U.S. households via smart TVs, mobile, Web and streaming boxes. It offers 190-plus linear and on-demand channels.

“We are very excited to partner with Xumo as we continue to expand our linear-programmed lean-back music television experiences to our audience,” Rob Christensen, VP of sales strategy and partnerships for Vevo, said in a statement. “Tapping into Xumo’s impressive growth and significant distribution scale is a big step towards helping Vevo achieve its goal of bringing music videos back into the living room.”

“The new Vevo channel on Xumo is a welcomed addition to our service with its incredible range of premium music-related content,” Stefan Van Engen, Xumo SVP of content partnerships and programming, said in a statement. “Vevo’s curated programming will appeal to the largest possible cross section of our viewers who turn to XUMO on a daily basis for the best content available. They will be delighted to discover Vevo.”

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