Vevo: Global Music Video Streaming Views Up 30% in 2020

Music video streaming service Vevo Dec. 15 said it reached weekend daily highs of 1 billion global views in 2020. The service said that expansion into the homes via an array of OTT partners, including Samsung TV Plus, Vizio and Netrange, global viewership via connected television (CTV) increased 30% from January through November vs. the same period in 2019.

Notably, Samsung TV Plus and Pluto TV have together contributed nearly 10 million average daily views, including nearly 2 million daily views of the Vevo Holiday Channel, which launched in November.

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“In a year when the world grappled with a global pandemic and demanded social justice for all, music was a unifier. There’s no doubt, it’s a key part of our lives,” Vevo CEO Alan Price said in a statement.

Vevo saw significant spikes in viewership around global events. Europe’s “The Final Countdown” saw views jump by 161% on the day the U.K. officially left the European Union, and R.E.M.’s “It’s the End of the World” video saw a 2,719% lift in views after COVID-19 was declared a pandemic by the World Health Organization in March. During the global social justice movements across June, Childish Gambino’s “This is America” saw a 225% increase in monthly views and The Black Eyed Peas’ “Where Is The Love?” saw a 351% lift in views.

These moments highlight the role music videos play for people during pivotal societal moments, as they turn to music to soundtrack their lives, said Price.

“These year-end trends … show how, at scale, we deliver culturally relevant content that reveals true artistic creativity,” he added. “We look forward to continuing to add value to our partners in 2021.”

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