March 29, 2021
Consumer habits during the ongoing pandemic have altered entertainment activities in the home. New data from Verizon found that traffic on major streaming video sites is currently 21% above pre-pandemic levels — supporting the notion that the nation has a larger appetite for streaming.
In a survey conducted by Morning Consult for Verizon, about 44% of respondents said the TV and streaming content has helped them connect with friends and family during the pandemic. Among those who currently stream content, 82% anticipate that they will be spending more or the same amount of time that they are now watching content through streaming services a year from now.
Two-in-three U.S. adults (67%) said they have been spending at least three hours per week watching live TV. More than half (59%) said the same about watching content through a streaming service.
Nearly half of adults (47%) said they have subscribed to a new streaming service since the start of the pandemic. Most say they have binge watched shows at least once or twice (70%). While there is no final verdict on American’s preference to “binge watch” versus watch episodic content, 47% of younger respondents (Gen Z) said they prefer to binge.
Most U.S. adult households (62%) currently subscribe to a cable or satellite television service. Nearly 1 in 4 (23%) said they’ve cut the cord. Among millennials, more than 21% said they have never subscribed to a cable or satellite television service.
“The pandemic has forced all of us to face challenges we never considered,” chief technical officer Kyle Malady said in a statement. “A year into the pandemic, data usage on Verizon networks remains at almost 31% above pre-pandemic levels, a clear indicator that Internet consumption and the acceleration of technology adoption are major byproducts of this moment. We’ve seen the shift to digital jump ahead five to seven years.”
Meanwhile, mobile gaming has really taken off during the pandemic. Nearly 50% of respondents report that they have purchased or downloaded a mobile game at least once since the pandemic started, while 36% reported doing the same for a computer or console game.
Nearly a third of respondents (31%) said that they spend three or more hours a week playing games on their mobile devices. About one-third of adults who’ve spent time online gaming (32%) and talking to friends or family via video calls (32%) said they were spending more time doing these activities in the early months of the pandemic than they are now, while nearly half say they were spending about the same amount of time as they are now (45% and 46%, respectively).