May 2, 2018
Verizon and Samsung have signed an agreement enabling original content from the telecom’s Oath subsidiary to be distributed on mobile devices.
Under terms of the deal, Samsung will embed apps from Yahoo Sports, Yahoo Finance, Oath Newsroom and Go90 on Samsung Galaxy S9 and S9+ smart phones.
Oath becomes Samsung’s premiere content partner on the consumer electronics manufacturer’s updated personal assistant software – Bixby Home in the U.S., with plans to expand worldwide later this year. Oath’s top mobile apps and native ads will now be distributed across eligible Samsung devices with Bixby.
The agreement is breakthrough for the nine-month-old Oath platform, which arose following the merging of Yahoo, AOL, HuffPost, EdgeCast and BrightRoll brands.
“The amount of content consumption on phones is continuing to skyrocket,” Tim Armstrong, CEO of Oath, told Reuters. Samsung and Oath will share ad revenue under the deal.
Indeed, video consumption on mobile phones is projected to top 196 million users by 2020, according to eMarketer.com.
“Our advertiser and publisher partners will benefit from increased mobile visibility,” Dave Bottoms, VP, product management and John DeVine, chief revenue officer at Oath, wrote in a May 1 blog post announcing the deal.
Not disclosed in the deal is the fact Oath in April reportedly updated user privacy policies, enabling it to mine AOL, Yahoo emails to better direct third-party advertisers to consumers. The company does allow users to opt out of ad targeting.