January 9, 2020
Verizon, which has a declining Fios TV subscriber base and scant over-the-top video options (except for free Disney+), Jan. 9 announced it is reorganizing Fios options to consumers for television and high-speed Internet.
The telecom’s customers can now mix Internet and TV plans to match their needs, with Fios Internet plans starting at just $39.99 per month. “Mix & Match” also eliminates annual contracts.
“Customers are tired of having to buy a bundle with services they don’t want to get the best rates, and then discover that those rates didn’t include extra fees and surcharges,” Frank Boulben, SVP of consumer marketing and products, said in a statement. “We’re putting an end to the traditional bundle contract and putting customers in control.”
Indeed, Verizon is offering three broadband options: 100 Mbps, 300 Mbps and Gigabit Connection. For new subscribers who choose Gigabit, the telecom is including a free Fios Home Router featuring WiFi 6 technology, a $100 Visa Prepaid Card and a year of Disney+.
Consumers also get a free month of YouTube TV or the option to choose five Fios TV channels from almost 200 available networks, in addition to mainstays ABC, CBS, NBC, Fox, Telemundo and Univision.
Verizon lost 220,000 Fios TV subs in the third quarter underscoring ongoing secular changes how consumers are watching television in the home — notably the rise of over-the-top video options such as Netflix, Amazon Prime Video and Hulu, in addition to online TV platforms such as Sling TV, YouTube TV and AT&T TV Now, among others.
Verizon, which lost $1 billion in the short-lived go90 mobile video app venture, ended the quarter with 4.2 million Fios TV subs. That compared to more than 4.4 million in the previous-year period.