September 28, 2022
Verizon Communications is preparing to launch +Play, a subscription streaming platform affording users easier access to third-party over-the-top video services.
The telecom, which made the announcement Sept. 28 at the ongoing Mobile World Congress Las Vegas, is also readying the launch of a new proprietary router and streaming set-top box it reports will increase upload speeds by 100% and is waterproof so it can be used outdoors.
Following the $1 billion write-down in 2018 for its failed Go90 streaming platform that had targeted millennial users with access to original content, music and licensed programming, Verizon has looked to fill the void marketing third-party SVOD platforms such as Disney+, and later, the bundle with ESPN+ and Hulu, free to select unlimited wireless subscribers.
Its +Play is designed to be a one-stop-shop for purchasing subscription services across entertainment, gaming, music, wellness and other genres.
Through new partnerships with Netflix, Peloton, Live Nation’s Veeps and featuring Discovery+, A+E Networks and AMC+, among other services, the hub will give Verizon customers a more efficient way to access and take advantage of exclusive deals from content services.
By 2024, the average streamer will subscribe to more than five services, according to Verizon. With more platforms launching across content, gaming, music, news and lifestyle, the telecom and internet service provider contends +Play offers an easier way to manage subscriptions across any and all devices and is a more effective way to discover new content.
“Through premium content and entertainment relationships, we have a track record as one of the largest and most successful direct to consumer platforms in the country,” said Manon Brouillette, EVP and CEO of Verizon Consumer Group, in a statement. “We already support the management of millions of Verizon-offered content subscriptions and +Play will further enhance our Mix & Match plan proposition by scaling choice through aggregation — choice of connectivity, choice of device, and now choice of content and digital services with added perks and offers in a one stop shop.”
Separately, Verizon announced that the NFL’s new subscription service NFL+ will be available for customers to purchase on +Play. Fans can watch football on their schedule with full and condensed replays of every game — for a separate monthly subscription fee. The NFL is the first major sports league to join +Play.
“Our new direct to consumer platform will enable our customers to discover new content, to manage their existing subscriptions and to find exclusive offers and new content bundles,” Erin McPherson, chief content officer of Verizon, said in a statement.
Launching later this year, +Play seeks to offer Verizon wireless subs more choices about their entertainment, gaming and lifestyle content.
“The technologies we unveiled and topics we discussed at Mobile World demonstrate how Verizon is powering and permeating entertainment and productivity alike,” McPherson said.