September 9, 2021
Verizon, which once was the exclusive streaming provider of the Super Bowl, among other NFL games, is dropping over-the-top video distribution of the sport to focus on 5G and related wireless technology with the league.
Verizon Sept. 9 announced a 10-year pact with the NFL that will utilize 5G to support innovation and technology adoption throughout the league. The partnership builds on the more than 10-year relationship between the two companies that paved the way for the installation of Verizon 5G Ultra Wideband service in parts of 25 NFL stadiums. Over the next decade, Verizon and the NFL will utilize 5G to unlock advancements that could have the ability to impact management, scouting, training, health and safety, and game day operations.
“For the past decade, Verizon has been one of our key technology partners, helping with everything from digital distribution of NFL content, engaging our fans at the NFL’s biggest events, enhancing communications throughout the NFL ecosystem and upgrading technology within stadiums across the League,” NFL Commissioner Roger Goodell said in a statement.
Over the past two years, Verizon has expanded 5G Ultra Wideband connectivity within those venues and surrounding areas, and has partnered with the NFL on in-stadium fan experiences like Verizon 5G Multi-View, which enables fans to view up to seven simultaneous camera angles and AR overlays of the NFL’s Next Gen Stats on select 5G-enabled phones. Verizon 5G Multi-View will continue to be available during the 2021 season in select NFL Club phone apps for fans in-stadium on gameday.
Meanwhile, the NFL has expanded streaming rights with Amazon Prime Video, NBCUniversal’s Peacock, Disney-owned ESPN+, and ViacomCBS-owned Paramount+, among other channels.