Verizon CEO: Free Disney+ Promotion a ‘Win, Win’

Following the Nov. 12 launch of the Disney+ subscription streaming service, Verizon began offering new and existing mobile subscribers 12 months of free access to the SVOD service.

Verizon CEO Hans Vestberg told Fox Business response to the promotion has been strong. Indeed, 10 million consumers signed up for Disney+ in the first 24 hours, with 15 million reportedly becoming subscribers in the first five days — many due to the Verizon promo.

Verizon subs accessing Disney+ automatically transition to the $6.99 price plan after one year unless they cancel their membership.

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“We can partner with anyone, and we partner with the best brands and, of course, Disney+ is a win-win,” Vestberg said Dec. 5. “I mean, we are gaining and they are gaining in this partnership.”

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The CEO wouldn’t disclose initial viewership data, saying the promo melds the telecom’s 5G partnership with Disney, which includes undisclosed initiatives with Disney Innovation Studios and theme parks.

Verizon had more than 156 million subscribers at the end of the second quarter this year.

“I think we both are very happy with … the start of [the relationship],” Vestberg said.

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