Verizon Begins Testing +Play Streaming Platform With Free Netflix Access

Verizon Dec. 14 announced early access to its branded “+play” content hub, which includes one year of Netflix’s premium ($19.99) subscription plan when paired with the purchase of select third-party subscriptions on the platform.

Verizon, which has no proprietary streaming service, is launching +play to its mobile and 5G Home and LTE Home customers, as a conduit to third-party streaming services and content — similar to Amazon Prime Channels.

Free Netflix access is predicated on the purchase of a 12-month subscription to NFL+, NBA League Pass, AMC+, and the Peloton App, among others.

“As one of the largest direct to consumer distributors in the U.S., Verizon is the partner of choice for content and subscriptions services, and we’re positioned to move the industry forward by offering customers more choice, and enabling a seamless billing and management experience,” Erin McPherson, chief content officer for Verizon, said in a statement.

The +play platform builds on third-party content providers Verizon already offers wireless subscribers, including Disney+, Hulu, ESPN+, Discovery+ and AMC+. New services include HBO Max, A+E Networks (Lifetime Movie Club, History Vault, and A&E Crime Central), The Athletic, Calm and Duolingo, among others.

“The exclusive relationships Verizon has with the top subscription services and content providers, coupled with our distribution scale and customer retention, differentiates us and makes us the partner of choice for providers and customers alike,” McPherson said. “On +play, customers can get savings and value they can’t access anywhere else and our content providers get vast distribution and stickiness that’s beyond reproach.”

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