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Verizon Adds NBA Streaming Services to ‘+Play’ Platform

Verizon announced that NBA League Pass, the league’s live-game subscription service, and NBA TV, the league’s highlight streaming service, are the latest additions to the telecom’s +play platform affording the telecom’s wireless subscribers a single access point to third-party services.

Similar to Amazon Prime Channels, which give Prime members easier access to other subscription streaming services, Verizon’s +play gives users the ability to access and manage their subscriptions to both NBA League Pass and NBA TV, among others.

“As one of the largest direct-to-consumer distributors in the country, we’re solving for millions of customers’ pain points by providing them with an innovative tool to manage and get exclusive deals on multiple subscriptions all in one place,” Erin McPherson, chief content officer for Verizon, said in a statement.

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