USC Annenberg Dean Willow Bay to Receive DEG Hedy Lamarr Award

Willow Bay, dean of the USC Annenberg School for Communication and Journalism, will receive the third annual “Hedy Lamarr Award for Innovation in Entertainment Technology” from DEG: The Digital Entertainment Group this fall.

The DEG created the Innovation Award to recognize female executives in the fields of entertainment and technology who have made a significant contribution to the industry.

The DEG also will present the “Hedy Lamarr Achievement Award for Emerging Leaders in Entertainment Technology,” which recognizes female college students whose studies in the fields of entertainment and technology have shown exceptional promise. Maya Tribbitt, who is earning her bachelor’s degree in journalism and international relations at USC Annenberg and the USC Dornsife College of Letters, Arts and Sciences, will receive the Emerging Leader honor along with a financial award to continue her education.

The awards will be presented in Los Angeles to coincide with the 105th anniversary of Lamarr’s birth Nov. 9, 1914.

“We are thrilled to present DEG’s 2019 Hedy Lamarr Awards to Dean Willow Bay, for her traditional and digital platforms, and USC student Maya Tribbitt,” said DEG president and CEO Amy Jo Smith in a statement. “These communicators truly embody Hedy Lamarr’s dedication to innovation in media and technology.”

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Bay, a broadcast journalist, is the first female dean of the USC Annenberg School for Communication and Journalism and holder of the Walter H. Annenberg Chair in Communication. Since joining the USC Annenberg faculty in 2014 as director of the School of Journalism, she has launched the school’s state-of-the-art Media Center in Wallis Annenberg Hall, expanded the school’s partnerships with key media and technology partners, and accelerated curricular innovations, including an expansion of the school’s experiential education and career development programs, according to the DEG. Bay’s work to ensure that current and future communicators are fluent writers across many digital platforms was recognized with the Award of Honor from the PEN Center USA. She is married to Walt Disney Co. CEO Bob Iger.

“I am honored to receive this award inspired by Hedy Lemarr’s relentless commitment not only to pushing the boundaries of invention, but also to forging new roles for women in the entertainment and technology industries,” Bay said in a statement. “At USC Annenberg, we prepare our students to lead with this same level of intelligence, curiosity and courage as they shape the future of media, technology and culture.”

Austrian-American actress Lamarr was a Hollywood legend who is best known for her roles in film classics including Samson and Delilah, The Strange Woman and Tortilla Flat. She was also a lifelong inventor whose innovative work included pioneering “frequency hopping,” which became the foundation for spread spectrum technology. Conceived by Lamarr and composer George Antheil for radio guidance systems and patented in 1942, this highly secure technology resists interference and dropout, and is utilized today for a variety of cellular, Wi-Fi and Bluetooth applications.

To determine the award winners, DEG enlisted its Canon Club Advisory Board, which comprises a cross-section of leaders representing the entertainment, technology, IT and consumer electronics industries. Among other factors, the judging panel based its decisions on the candidates’ embodiment of the principles of innovation, engagement and excellence.

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