September 3, 2021
Growth of subscription streaming VOD services continues in the country that introduced the distribution channel: The United States.
New data from Digital TV Research found SVOD subscriptions for movies, linear channels and TV episodes — excluding other platforms such as sports — in the U.S. will climb by 33% from 338 million at the end of 2021 to 450 million by the of 2026.
About 87% of TV households (106 million) will subscribe to at least one SVOD platform in the next five years. This compares with 82% of TV households (99 million) subscribing to at least one SVOD platform by the end of 2021.
The average SVOD household will pay for 4.26 SVOD platforms by 2026. The average SVOD subscriber will pay for 3.42 SVOD platforms at the end of 2021. Therefore, the average SVOD home will add nearly one paid-for subscription between 2021 and 2026.
“We have substantially revised our forecasts to reflect recent market developments,” Simon Murray, principal analyst at Digital TV Research, said in a statement. “For instance, we have markedly increased our subscriber numbers for Amazon Prime Video, HBO Max and the other [platforms].”