Universal Ups Year-End Theatrical Slate; Studying Release-Window Data

Universal Pictures is doubling the number of movies it plans to release in theaters before the end of the year. The studio made waves earlier this year putting erstwhile theatrical release Trolls World Tour into homes via premium VOD in April. That was followed by a 17-day theatrical window/revenue-sharing PVOD agreement with AMC Theatres — Universal’s way of throwing the ailing exhibitor business a lifeline.

While the studio, like most majors, has pushed back numerous tentpole titles to 2021, including most-recently the next “Fast & Furious” installment, F9, to Memorial Day 2021, Universal will release at least seven movies at the box office through the end of the year — more than any other major studio.

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Upcoming theatrical releases include Let Him Go (Nov. 6),  Freaky (Nov. 13), The Croods: A New Age (Nov. 25), All My Life and Half Brothers (Dec. 4), and News of the World and Promising Young Woman (Dec. 25). Freaky and The Croods will also be available on PVOD 21 days and 28 days, respectively, after their box office debut.

“They need us; we need them,” Donna Langley, chairman of Universal Filmed Entertainment Group, remarked about exhibitors in a media statement. “Everyone is looking for solutions during the pandemic for the short term and long term.”

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