September 9, 2021
Universal Pictures Sept. 9 announced it would release horror movie Halloween Kills, the sequel to the 2018 reboot that re-introduced Jamie Lee Curtis to the franchise, in theaters and on the Peacock Premium SVOD platform on Oct. 15.
The move is the second hybrid box office/SVOD distribution strategy following The Boss Baby: Family Business in July. That sequel went on to generate $105.7 million at the global box office, including $57 million in the U.S.
The 2018 Halloween proved a successful hit at the box office, generating $255.6 million at the global box office, including $159.3 million domestically. The title saw an opening weekend (through Oct. 21, 2018) domestic box office of $76.2 million.
Universal was one of the first studios to aggressively shake up the traditional theatrical window, pushing to distribute theatrical titles into the PVOD channel within 17 days of box office release depending on opening-weekend results.
To cement the release strategies with exhibitors, Universal hammered out digital revenue-sharing agreements with AMC Theatres and Regal — North America’s largest exhibitors.