Universal Launches Digital Movie Promotion With 1-800-Flowers

Universal Pictures Home Entertainment is making some of its most popular films available as an add-on purchase for 1-800-Flowers.com customers.

Customers of the flower delivery service have the opportunity to purchase a digital movie as a complement to their gift, while also letting their gift recipients select the movie of their choice from a slate of film titles.

At launch, hundreds of films from the Universal vault will be available as a digital movie add-on, including recent releases, such as Trolls World Tour and The Invisible Man, along with catalog titles, such as Jurassic WorldJaws and Back to the Future. Customers can choose from two pricing tiers, $6.99 for award-winning classic and popular hit films and $9.99 for blockbuster hits and newer releases. The movie is the recipient’s to keep through the digital movie collection app Movies Anywhere.

“With many people choosing to stay home, backyards everywhere have been transformed into makeshift movie theaters,” Amit Shah, president of 1-800-Flowers.com, said in a statement. “This exciting collaboration with Universal, together with the unique delivery experience designed by SmartGift, provides a fantastic new way for customers to engage with our brand and connect with each other.”

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Via SmartGift, customers can synchronize the arrival of their digital movie code with their gift delivery. They can also notify the recipient that their gift is on its way and surprise them with the film ahead of time. Through the messaging app of their choice — email, Facebook Messenger or SMS — recipients will digitally unwrap their gift to find a redemption code which will unlock access to a list of films from which they can make their movie selection.

“Digital movie collecting continues to surge,” Michael Aaronson, SVP of Universal Pictures Home Entertainment, said in a statement. “Now consumers can enrich every gifting occasion with a personalized movie experience that, for the first time, offers the opportunity to pair a digital movie with another gift via a major e-commerce brand. By giving the recipient the power to choose the film that is right for them, this collaboration introduces the most personalized and flexible digital movie gifting experience in the marketplace. We look forward to expanding this unique add-on offer across the broader 1-800-Flowers.com Inc. portfolio of brands in the coming months.”

Recipients will receive a curated list of ideas for suggested movie pairings to complement their gifting occasion, including Birthdays, Anniversaries and Get Well.

Through Movies Anywhere, gift recipients can redeem their code and view the movie at their convenience on the screen of their choice.

Now through Sept, 9, customers will have the opportunity to enter to win some of the essentials needed to create a theater-quality experience in their backyard, including a portable projector and screen, digital movie code, a premium The Popcorn Factory 18-Pack Popcorn Sampler and more. For more information, visit https://www.1800flowers.com/universal-pictures.

“How-to” resources for setting up a movie night under the stars can be found here.

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