January 8, 2018
Universal Brand Development and creative network Tongal have teamed for a user-generated-content contest for fans to re-create their favorite moments from Jurassic Park, in honor of the sci-fi adventure film’s 25th anniversary and the upcoming theatrical release of Jurassic World: Fallen Kingdom.
Compilations of the best videos will be posted to the “Jurassic World” YouTube, Facebook and Instagram channels, as well as JurassicWorld.com, every #ThrowbackThursday through April.
To kickstart the contest and inspire fans, a video featuring Jurassic World stars Chris Pratt and Bryce Dallas Howard was posted on YouTube and at JurassicWorld.com/JP25.
“Twenty-five years ago, Jurassic Park captured the imaginations of global audiences and transported them to a world where dinosaurs roam the Earth,” said David O’Connor, EVP and head of franchise management and brand strategy at Universal Brand Development. “With this call to action, we’re bringing together fans of all ages to showcase their creativity and celebrate all things Jurassic.”
Interested fans are asked to submit a video about their favorite scene from the film and the impact it had on them. Alternatively, fans who want to re-create their most memorable moments are challenged to use their imaginations and remake scenes from Jurassic Park using animation, illustration, toys, family members, costumes, pets, special effects and whatever other appropriate means come to mind. Videos must be submitted by Jan. 22 at JurassicWorld.com/JP25.
Up to 48 winners will be awarded $250 each, as well as “Jurassic Park” merchandise, and their videos will be shared on social channels. Two grand-prize winners will be selected (one for each project) to receive $1,000, plus “Jurassic Park” products and a DVD set. More information is available at JurassicWorld.com/JP25 and by following #JurassicPark25.
“Jurassic Park began a lifelong bond with its fans, building an incredibly loyal culture and community,” said Tongal co-founder and chief creative officer James DeJulio. “This opportunity to celebrate its 25th anniversary is an example of how Universal is deepening those connections by allowing fans to put their own spin on the story, while inspiring the next generation.”