‘Umbrella Academy’ Tops Parrot’s Digital Originals Chart for Fourth Week

Netflix’s “The Umbrella Academy” remained No. 1 on Parrot Analytics’ digital originals rankings the week ended Aug. 29. In its fourth consecutive week as the top digital original, however, the series had a 20.1% drop in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity. The series had 79.4 times the demand of the average series.

Netflix’s “Lucifer,” based on a character from DC Comics’ “The Sandman,” rose two spots to No. 2, with expressions rising 53.1% to give the show 63.7 times average demand.

Dropping a spot to No. 3 was Netflix’s “Stranger Things,” which had 57.2 times the demand of the average series, while the show dropped 5% in demand expressions.

The Disney+ live-action “Star Wars” series “The Mandalorian” dropped to No. 4. It had 46.2 times the demand of the average show, with expressions down 1.2%.

DC Universe’s “Titans” remained at No. 5 after a 10% rise in expressions, giving it 41.4 times average demand.

Among the series returning to the top 10, DC Universe’s “Harley Quinn” jumped five spots to No. 7. Expressions were up 20.8% after the show was featured at the DC Fandome virtual event Aug. 22. Both seasons have been available on the new HBO Max streaming service since the beginning of August and will be released on Blu-ray by Warner Archive.

The biggest jump was “Cobra Kai,” the “Karate Kid” spinoff that was a YouTube Premium original series for its first two seasons but has moved to Netflix. Starting Aug. 28 both seasons became available on Netflix as fans await the third season in 2021. A 109.4% rise in expressions pushed the show from No. 33 the previous week to No. 9.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series was “SpongeBob SquarePants,” with 105.7 times average demand. “Umbrella Academy” was No. 3 on the overall TV list.

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Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

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