‘Umbrella Academy’ Tops Digital Originals Chart For Third Week

Demand for Netflix’s “The Umbrella Academy” continues to grow, as the comic book adaptation topped Parrot Analytics’ digital originals Demand Expressions chart for the third consecutive week the week ended March 9.

“Umbrella Academy” had 49.6 million average daily Demand Expressions, the proprietary metric used by Parrot Analytics to measure global demand for TV content. That was up from 47.1 million a week earlier, a 5% gain.

The Demand Expressions metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.

The digital originals top five demand expressions top five were the same shows from the previous week, but in a different order.

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DC Universe’s “Titans” rose a spot to No. 2 despite a 2% drop in expressions, to 26.3 million.

Another DC Universe series, “Doom Patrol,” slipped to the No. 3 spot with 25.8 million expressions, down 12% from the prior week.

“Star Trek: Discovery,” from CBS All Access, rose to No. 4 with 24.6 million expressions, down 3%. Netflix’s “Stranger Things” slipped to No. 5 with 24.2 million expressions, down 9%.

Elsewhere on the chart, Hulu’s “The Handmaid’s Tale” jumped to No. 6, from No. 11 the previous week, with a 14% jump in expressions to 21.6 million.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

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