‘Umbrella Academy’ Climbs to No. 2 on Parrot Digital Originals Chart; ‘Stranger Things’ Remains No. 1

Netflix’s “Stranger Things” took the top spot on Parrot Analytics’ digital originals rankings the week ended Aug. 1, its seventh consecutive week at No. 1. The popular series had 55.2 times the demand of the average series, while demand for the show dropped 5.6% from the previous week.

“The Umbrella Academy,” also from Netflix, jumped up to No. 2 with a 68.9% increase in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity. It had been No. 13 the previous week. The second season of the series debuted July 31. It had 49.1 times the demand of the average show.

The Disney+ live-action “Star Wars” series “The Mandalorian” slipped a spot to No. 3 for the week, though it was up 8.2% in demand expressions during a week in which is was announced it had earned 15 Emmy nominations, including Best Drama Series. It had 48.1 times the demand of the average show.

Netflix’s “The Witcher” rose a spot to No. 4, growing demand 6.5% to gain 36.7 times the average show.

DC Universe’s “Titans” slipped to the No. 5 spot with 35.8 times average demand and expressions down 1.1%.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The top overall TV series was again Nickelodeon’s “SpongeBob SquarePants,” with 111.6 times average demand. “Stranger Things” was No. 6 on the overall TV list.

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Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

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