May 28, 2020
The United Kingdom was Netflix’s second international market launch in 2012 following Canada in 2010. Through the first quarter 2020, the U.K. now represents slightly more than 13 million Netflix subs — second-largest behind North America with 69.9 million.
New data from Broadcasters’ Audience Research Board found that Netflix’s appeal in the U.K. after eight years remains strong, with the SVOD pioneer upping its sub base 13.4% from 11.46 million in 2019. Amazon Prime Video upped it sub base 32% to nearly 7.9 million homes, while Sky’s Now TV is found in 1.6 million homes.
In Q4 2019, the proportion of homes with at least one SVOD subscription was 50.5%, a majority of homes for the first time. That percentage now tops 53% at 15 million. The percentage of homes with at least two services reached 24%, or 6.67 million homes.
Netflix and Amazon saw similar levels of growth in the number of households that subscribe to their services,” BARB wrote in a statement. “Amazon’s increase represents a larger year-on-year percentage growth versus Netflix’s due to Amazon’s lower number of household subscribers.”