January 26, 2021
Mike Fidler is stepping down as president of the UHD Alliance and is being replaced in the position by board chair Michael Zink, who will continue to serve as a spokesperson for the organization.
“I have had an exceptional time working with my counterparts in the industry that has been my life blood for over 40 years,” Fidler said in a statement. “It was my privilege to help advance the goals of the UHD Alliance in driving a premium home entertainment experience for consumers. Harnessing the power of the member companies to bring a unified message to market is always challenging and it has been incredibly rewarding to see the success we had with integrating Filmmaker Mode into the top CE brands and building the value of the Alliance for its member companies.”
“Mike’s contributions to the Alliance and to initiatives such as Filmmaker Mode and Ultra HD Premium have been innumerable,” Zink said in a statement. “He’s brought a unique combination of industry knowledge, consumer understanding and leadership capabilities to the role that ideally suited him to guiding the organization through the development of initiatives that will benefit the industry and consumers for the foreseeable future. Mike’s efforts to expand the awareness of the UHDA and its initiatives with trade/retail associations (CEDIA, DTG, ProSource, HTSA, etc.), CE companies, consumers and the industry press were very successful. His efforts and counsel are greatly appreciated and will be missed by me and all the of UHDA member companies.”
The UHD Alliance — comprised of consumer electronics manufacturers, film and television studios, content distributors and technology companies — establishes performance requirements for resolution, high dynamic range, color and other video and audio attributes to promote the best possible 4K UHD with HDR experience. Home entertainment products, mobile devices and content meeting these certification requirements bear the UHDA’s Premium Logo marks.
Filmmaker Mode, introduced by the UHD Alliance in August 2019, is designed to reproduce content in the way the creator intended. It allows viewers to enjoy a more cinematic experience on their UHD TVs when watching movies by disabling all post-processing (e.g. motion smoothing, etc.) so the movie or television show is displayed as it was intended by the filmmaker, preserving the correct aspect ratios, colors and frame rates, according to the Alliance.