U.S. Leads Global OTT Video Revenue Increases at $8.3 Billion

The surge in over-the-top video services, including SVOD and AVOD, is driving revenue worldwide for entertainment distribution. New data from Digital TV Research found global online TV episode and movie revenue increased 23.8% to $83 billion in 2019, up from $67 billion in 2018 and up 66% from $50 billion on 2017.

DTR said that of the $16 billion increase in OTT revenue in 2019, SVOD contributed to 75%, or $12 billion. SVOD’s share of OTT revenue reached 58% in 2019, up from 41% in 2015. SVOD revenue was $48 billion in 2019.

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“The U.S. added $8 billion in revenue in 2019 — half of the global additions, with China up by $1 billion,” Simon Murray, principal analyst at DTR, said in a statement.

From the 138 countries covered, the top five commanded 72% of the global revenue by 2019. OTT revenue exceeded $1 billion in 13 countries in 2019.

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