March 19, 2020
With Disney moving up by one week to March 24 the European launch of its branded subscription streaming video service, 14% of consumers in the United Kingdom say they will subscribe, while 58% say they are aware of platform, according to new data from market research firm GlobalWebIndex.
With its amusement parks, cruise business and box office shuttered, Disney is desperate to replicate the positive buzz surrounding the North American debut of Disney+, which saw 10 million signups in the first 24 hours. The service now has 30 million subs.
“The recent global health situation will have many people — particularly families with kids who cannot attend school — considering a package which offers them all the family-friendly content to keep them entertained for lengthy stretches indoors,” Chase Buckle, trends manager at GlobalWebIndex, said in the report.
The firm found that 62% of respondents currently subscribe to Netflix, with 45% subscribing to Amazon Prime Video, 14% for Sky’s Now TV, while 18% said they are Sky Go customers. The latter will make Disney+ available to subs upon launch through a partnership agreement.
“The recent partnership between Sky and Disney to offer Sky customers access to Disney+ content as part of their package is an interesting development,” Buckle said. “It could be a key moment in helping both Netflix and Disney+ retain a competitive share in users in the U.K., whilst proving lucrative to Sky as the one-stop shop for consumers’ streaming needs.”