Twitter Ups Q4 Daily Users, Ad-Revenue

President Trump’s favorite communication vehicle — Twitter — Feb. 7 reported 27 million people in the United States used the social media platform on a daily basis in the fourth quarter (ended Dec. 31, 2018) — which was up 2 million users from the previous-year period.

Twitter, for the first time, revealed daily use of the platform, which included 10 million more users outside the U.S. to 99 million from 89 million in the previous-year period.

“We want to provide something valuable to people on Twitter every day, and we believe that monetizable [daily average use], and its related growth, are the best ways to measure our success,” founder/CEO Jack Dorsey wrote in the shareholder letter.

Average monthly use of the San Francisco-based service declined worldwide, including by 2 million in the U.S. to 66 million, and by 7 million to 255 million internationally.

Advertising revenue, which makes up the bulk of Twitter’s sales, increased 23% to $791 million from $644 million. Data licensing and other revenue increased 35% to $117 million from $87 million in the previous-year period.

Non-GAAP net income increased 73% to $244 million from $141 million during the previous-year period.

In the letter, Dorsey said abuse reports filed by users fell 16%, with the platform pledging to curb abuse of the platform by politically-motivated groups, individuals and others engaged in fraudulent or hateful activity.

“We will continue to prioritize the health of the public conversation on Twitter so people feel safe being a part of the conversation and are able to find credible information on our service,” he wrote.

In 2018, Twitter fielded 100 live-streaming video events and signed several video-on-demand agreements to complement user-generated and licensed live and on-demand video content already available on Twitter across a number of verticals including sports, news and politics, and entertainment.

Dorsey reiterated that video continues to be a “powerful, essential medium” on Twitter, enabling users and content owners to better “share experiences, engage in events, and converse with broader audiences.”

 

 

 

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