January 9, 2019
The National Basketball Association, Turner Sports and Twitter Jan. 9 announced a live-streaming deal that affords hardwood aficionados in the United States access to 20 “NBA on TNT” games this season.
In a first, during the second halves of those games, users will be able to watch the action through a single-player, isolated camera view. Underscoring the interactive element of the deal, users vote on Twitter for the player they want to see featured during the live stream of select regular-season and playoff games airing on TNT as well as the 2019 NBA All-Star Game.
“The NBA Twitter community is among the most vibrant in sports and entertainment,” NBA Commissioner Adam Silver said in a statement. “While watching NBA games on TNT, our fans on Twitter can now enjoy a unique second screen experience that will further enhance the way fans engage with each other and the game.”
The live-streams will debut during TNT’s presentation of the 2019 NBA All-Star Game on Feb. 17, with an ISO-CAM of a fan-voted player. The schedule of regular-season and playoff live streams will be announced at a later date, along with exclusive commentators who will provide analysis for this second screen offering.
“This complementary live stream on Twitter — from the distinct vantage point of the fan-voted, most coveted player on a given night – will provide an additive experience for fans to go along with the fully-produced coverage on TNT,” said Turner president David Levy.
As part of the expanded relationship, the NBA — through its NBA Digital partnership with Turner — will continue to provide on-demand content from the @NBA Twitter handle, including video of pre-game warmups, in-game and post-game highlights, and behind-the-scenes content.
Since the NBA joined Twitter in 2009, the league has built the largest Twitter community of any sports league in the world with 27.5 million followers.